How to promote youtube videos for more views and watch time
To do it was published great videos and the rest would take care of itself. Hey Mom. Go to YouTube. I'm about to go viral, but I was wrong instead of my videos blowing up and getting thousands or millions of views my channel struggle to get any traction, and eventually I realized why I wasn't promoting any of the videos that I published and as it turns out when it comes to Growing your YouTube channel video promotion is key.
That's because according to YouTube's own data 500 hours of video content is uploaded to YouTube every minute so for your channel to stand out you can't just upload a bunch of videos and hope for the best instead you want to strategically promote every single video
In fact promoting videos is one of the main reasons that my channel went from struggling to Rapid growth. So without further, let's kick things off with strategy
number one share your videos on Reddit forums and Q&A sites. Why does this work? Well if you think about it people visit online communities and forums for reasons to find new content and to get their questions answered and your videos can help with both of those things.
For example, let's say you just publish the video about the keto diet your first step is to head over to quora and look for questions that people are asking about the diet then use your video as a way to help people answer those questions now, obviously you don't want to start spamming quora and Reddit with a link to your video that's going to do more harm than good. Instead add some original content to the discussion. in and then feature video as a way that people can learn more for example a while back. I wanted to promote this video from my channel. So I search for quora for discussions about my videos topic which was link building and then I added a full answer that could stand on its own plus a link to my video for people that wanted to dive a little bit deeper which helped my new video gets some key early views which leads us.
our second strategy optimize around trending topics you. Hardy know the sco is huge for getting more views on your videos. The question is what keywords should optimize your video around. Well, it's no secret that most keywords on YouTube are super competitive and if you have a small channel, it's going to be hard to rank above the big guys fortunately.
There's a simple way to get around this issue, which is to optimize around new trend and keywords. Here's how first type a topic idea into YouTube search then take a look at the words and phrases that YouTube suggests. These are all keywords that people are searching for right now on YouTube, which means they might not be super competitive yet.
You can also use a free tool called exploding googletopics.com this tool curates hundreds of new trending topics across dozens of different Industries. Pretty cool with that.
our third strategy boost your video CTR your video CTR or click through rate is important for two main reasons. first a higher CTR means more views,.
For example, let's say you have a video that ranks in the number-4 spot for your Target keyword and that video has a click-through rate of 5% Well if you can improve that click-through rate to 12% you'll get two point four times more views without needing to rank any higher or do anything else to promote your video second.
CTR is an important YouTube algorithm ranking signal in general the YouTube algorithm wants to promote. videos that get lots of Clicks in fact the YouTube Creator Studio states that YouTube recommends videos that people show interest in now to be clear. I'm not recommending clickbait. That's because if lots of people click on your video and then realize its clickbait and stop watching it YouTube is going to bury that video. I mean YouTube even states that quote this sort of stuff can hurt your chances of being recommended to new viewers, so it's important that you back up your title and thumbnail with a legit High.
now my experience one of the best ways to boost click-through rate is to create super colorful thumbnails it my personal opinion most thumbnails on YouTube are way too dark or they only use two or three main colors, which makes them blend in instead you want to use thumbnails with lots of contrasting colors.
For example, you can see that thumbnail from one of my videos use five different contrasting colors, which helps it stand out.
our strategy number four collaborate with other channels or as the kids say collab now. This is kind of like guest posting but instead of guest posting on another blog you guest post on another channel in this simple approach can get you in front of thousands of new people and because publishing a video on another channel is kind of like an endorsement from that Channel people that see. yes video are super likely to subscribe to your channel.
For example a while back I did a collaboration with Noah kagan's Channel. And because Noah has a slightly different audience than I do. This video got me in front of a ton of new people and led to lots of new subscribers now the key to a successful collab is to send someone a highly targeted specific pitch right off the bat in other words. Don't say something generic like hey, I'd like to collab. I think it would help my channel. What do you think channels that don't even have a lot of subscribers? Scribers are going to ignore Lane pitches like this, but when you send a pitch to emphasize is what they get out of the collaboration, they're super likely to say yes. Here's an example of a good collab pitch.
Our strategy number five the sequel technique now. I've talked about the sequel technique on my channel before but it had to mention it here because it's killing it for me right now specifically, it's helping me get tons of views from the suggested video section on YouTube Here's how this technique works first Find a video in your Niche. That's already super popular. You can easily find these by heading over to a channel page and then hitting most popular on the drop down menu.
For example, if you're looking youtube tips. Check out my channel. You might want to use this video for the first step next take what's already great about that video and improve it. Here are some ways that you can make your video better than any other video out there on that topic now the idea here isn't just to rip off the original video instead you want to build on a proven approach and then push out a video that's ten times better. And what's your new video is ready to go. It's time to optimize it for SEO specifically you want to add the same keywords that the Bueller video uses in your videos title in the description and as some of your tags and if you do this, right your video will start to show up next to the popular video and a certain percentage of people will click over to watch your video.
Our strategy number six go back and re optimize your older videos back in the day. I upload a video reply to a few comments and never look at that video again. Well, I recently started to experiment with going back and re optimizing more videos and it seems to be helping a little bit. So as you already know, there's not much you can do to edit or change an existing YouTube video, but you can always go back and change your videos title description tags cards and screen and thumbnail to be clear. This isn't some sort of Magic Bullet that's going to make an old video go viral, but it can help some of your older videos get a few extra views every month moving right along
Our strategy number seven. Ask your viewers to subscribe with a call to action in my this is a super effective way to turn more viewers into subscribers. In fact YouTube themselves recommend this exact approach always you need to do here is at the end of your video directly ask people to subscribe to your channel in other words. You don't want to casually say like comment and subscribe comments are nice likes are okay, but subscribers are the lifeblood of your channel, which is why it's worthwhile to specifically ask people to subscribe.
For example, I always ask people to subscribe at the end of every video that I upload to Youtube as you can see, it's not a throwaway line that's easy for people to ignore. I literally stopped the entire video to ask people to hit the Subscribe button this strong and clear call to action is one of the main reasons that my channel brings in around thousands subscribers every month.
Our strategy number eight use consistent Channel branding when it comes to Growing your YouTube channel your Brand's look and feel is huge. judge, and if someone lands on your channel page and it just looks ugly and unprofessional. They're probably not going to subscribe, but if they see a channel that has a strong brand they're much more likely to hit that subscribe button, for example, I recently helped out my friend's Channel at the time. His channel was struggling to get views and a big reason for that was his thumbnails colors and branding was all over the place. So one of the first things I did was get his thumbnails video intros Trail.
in channel art all to match up which helps this channel have a strong and consistent brand. My channel is the same way everything from my channel art to my thumbnails to the animations and Graphics in my videos have the same look and feel and now it's time for one of my favorite techniques
Our strategy number nine on cover untapped keywords in the YouTube studio. All you need to do here is head over to the traffic Source YouTube search section of your YouTube analytics and you'll get a list of all the keywords that currently ranked for in YouTube search now if you're already using video SEO to promote your videos a lot of the terms here are going to surprise you but if you dig deep enough, you usually find at least a few surprising keywords that you're not even trying to rank for so when you find a new keyword here, what's next? Well, you can create an entirely new video around that keyword or you can add that keyword to some of your older videos either way works which leads us to strategy number 10 preview new.
Our tenth strategy: videos in a community post this strategy is super simple whenever you're about to publish a new video. That's awesome. Make sure to let your subscribers know a day or two before in a community post this builds up anticipation for your upcoming video, which can lead to more views. All you need to do in your post is outlined why your video is worth keeping an eye out for
for example, I posted a video preview a while back. Nothing fancy in video just to post that gave existing subscribers a reason. In to look forward to my video and as you can see people are pumped about the new video that Community post preview the day before plus a bunch of other stuff help that video rack up twenty four thousand views and its first 11 days now before we close out the video, I have a quick bonus tip for you which is to promote new videos as a channel trailer.
You probably already know that a high-quality Channel trailer can help you get more subscribers that said your trailer takes up Prime that can sometimes be better used to promote your latest video.
So if you have a new video that you really want to promote consider making that video your channel trailer. In fact, that's exactly what do perfect does. They don't have a traditional Channel trailer instead. They use the trailer section to feature their latest stuff.
You have these 10 ways to promote your YouTube videos for more views
if you like this blog, make sure to subscribe to my blog right now. Just click on the subscribe. also if you want exclusive SEO techniques that I only share with subscribers head over to our youtube channel and hop on the newsletter. It's free now.
I want to turn it over to you what tip or strategy from today's video. Are you going to use first? Are you going to replace your trailer with a new video? Or maybe you want to go back and re optimize your old videos. Either way. Let me know by leaving a comment below.
Comments
Post a Comment