Transmedia

Transmedia content is created and distributed across multiple media platforms such as television, film, radio, social media, websites, books, games, and more. 

Instead of being limited to a single format or medium, transmedia content is adapted and expanded across different channels and platforms to provide an integrated and coherent experience for the audience.

Nowadays, creating campaigns adapted to all media is very common. 

This includes videos, images, graphics, and more, which are tailored to each format. 

While they all convey the same message, they are used in different ways.