UV and PV Metrics

What are UV and PV in the Report of Trip.com Affiliate program

In the context of the Trip.com Affiliate program, UV stands for "Unique Visitors" and PV stands for "Page Views." 

These terms are commonly used in web analytics to measure the traffic and engagement on a website.

Unique Visitors (UV): This refers to the number of distinct individuals who have visited a website within a specific time period. 

Each visitor is counted only once, regardless of how many times they visit the site during that period.

Page Views (PV): Page Views represent the total number of pages viewed by all visitors to a website within a certain time frame. 

This metric counts every time a page is loaded or reloaded by a user's browser.

In the context of the Trip.com Affiliate program report, these metrics likely provide insights into the performance of affiliate links, showing how many unique visitors clicked on the affiliate link (UV) and how many pages were viewed as a result of those clicks (PV). 

These metrics are crucial for affiliates to understand the effectiveness of their marketing efforts and to optimize their strategies for better performance.