How to apply SEO for Blogspot (Blogger)

SEO for Blogspot: A Step-by-Step Skill Development Guide

Introduction to Blogspot SEO

Blogspot (also known as Blogger) is a free blogging platform by Google. Although it has fewer customization options than WordPress, it still supports essential SEO practices. SEO (Search Engine Optimization) helps your blog get discovered by search engines and drives free traffic to your content.

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Step 1: Choose a Niche and Keywords

1.1 Pick a Niche

Your blog should have a clear focus (e.g., travel, fashion, tech reviews). Search engines favor niche-specific blogs.

Example: If your blog is about skincare, don’t mix it with unrelated topics like cars or politics.

1.2 Do Keyword Research

Use tools like:

• Google Keyword Planner
• Ubersuggest
• Answer the Public
• Keywords Everywhere (Chrome Extension)

Example: For a post on “face serums,” long-tail keywords might be:

• “best vitamin C serum for dry skin”
• “face serum for glowing skin at home”

Action:

• Pick 1 main keyword
• Pick 2–3 related keywords (LSI keywords)

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Step 2: Set Up Blogspot for SEO

2.1 Enable Search Preferences

• Go to Settings > Search Preferences
• Enable:
  • Meta Tags
  • Custom robots.txt
  • Custom robots header tags

2.2 Customize the Robots.txt File

Paste this SEO-friendly code (adjust URL):

User-agent: *
Disallow: /search
Allow: /

Sitemap: https://yourblog.blogspot.com/sitemap.xml

2.3 Use Custom Robots Header Tags

For homepage:

• All: ✓
• noodp: ✓

For archive/search pages:

• noindex: ✓
• noarchive: ✓

For post pages:

• All: ✓

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Step 3: On-Page SEO for Blog Posts

3.1 Optimize Blog Post Title

• Include the main keyword
• Keep it within 60 characters
• Make it clickable (use numbers, emotional hooks, etc.)

Example: “Top 10 Face Serums for Glowing Skin [2025 Guide]”

3.2 Write SEO-Friendly URLs

• Keep URLs short and include the keyword
• Remove stop words like “the,” “is,” “a”

Example:
https://yourblog.blogspot.com/2025/04/best-vitamin-c-serums.html

3.3 Add Meta Description

Go to the right sidebar of the post editor > Search Description Write a 140–160 character summary with your main keyword.

3.4 Use Headings Correctly (H1–H3)

• Blogspot assigns H1 automatically to the post title
• Use H2 for main sections, H3 for subsections

Example:

<h2>Benefits of Vitamin C Serums</h2>
<h3>Brightening Skin</h3>
<h3>Fighting Acne</h3>

3.5 Image Optimization

• Rename images with keywords before uploading
• Add Alt text (Image Properties > Alt Text)

3.6 Internal and External Linking

• Link to older blog posts (internal)
• Link to high-authority sites (external)

3.7 Use Labels Smartly

Use 2–4 relevant labels. Don’t spam. Labels act as categories.

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Step 4: Technical SEO for Blogspot

4.1 Use a Fast, Responsive Template

Choose SEO-optimized templates like:

• Sora Templates
• Gooyaabi Templates
• Templateify

Tip: Run your blog through PageSpeed Insights and optimize based on suggestions.

4.2 Mobile Optimization

Ensure your template is mobile-friendly. Over 60% of traffic is mobile.

4.3 Use HTTPS

Enable HTTPS from Blogspot settings for secure browsing.

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Step 5: Off-Page SEO

5.1 Share on Social Media

• Create pages/profiles on Facebook, Twitter, Pinterest, Instagram
• Join niche groups and share your posts

5.2 Blog Commenting and Forums

• Leave helpful comments on other blogs in your niche (with your link)
• Answer questions on Quora, Reddit, and niche forums

5.3 Guest Posting

Write for other blogs in your niche and link back to your Blogspot posts.

5.4 Create Backlinks

Use:

• Blog directories
• Local citations
• Press releases (if relevant)

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Step 6: Monitor Your SEO Performance

6.1 Connect Blogspot with Google Search Console

1. Go to Google Search Console
2. Add your Blogspot URL
3. Verify ownership (use the “URL prefix” option for Blogspot)
4. Submit your sitemap:

   https://yourblog.blogspot.com/sitemap.xml
   

6.2 Connect with Google Analytics

1. Create a free account on Google Analytics
2. Copy the tracking code
3. Paste it in Theme > Edit HTML, before </head>

6.3 Use Data to Measure SEO Success

Monitor:

• Organic traffic
• Top landing pages
• Search queries driving traffic
• Bounce rate & average session duration

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Step 7: Update and Maintain SEO

7.1 Update Old Posts

• Refresh data, fix broken links
• Add new keywords or sections

7.2 Regular Posting

• Post consistently (weekly/bi-weekly)
• Evergreen and trending content mix

7.3 Use SEO Plugins (optional)

Though Blogspot doesn’t support plugins like WordPress, browser extensions like SEOquake and MozBar can help analyze your pages.

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Final Notes: How to Know if Your SEO is Working

Check:

• Rankings in Google for your target keywords
• Organic clicks via Google Search Console
• Visitors from search engines in Analytics
• Social media shares and backlinks
• Blogspot’s built-in “Stats” tab (basic but useful)

Example:
You wrote “Best Face Serum for Dry Skin 2025.”
A month later:

• Google ranks it on page 1
• 60% of traffic is from search
• Time on page is over 1 minute
  Your SEO is working!

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Conclusion: Mastering Blogspot SEO is 100% Possible

Even with Blogspot’s limited flexibility, you can apply powerful SEO techniques to grow your blog. The key is consistency, quality content, keyword research, and performance tracking.